‘Playboy’ Could Bring Back The Nudes Under New Boss
The brief era of “Playboy” magazine not featuring photos of nude woman may soon be over with the appointment of a new leader.
The 90-year-old “Playboy” founder Hugh Hefner has stepped down from his position as monthly Chief Creative officer and his son 25-year-old Cooper Hefner has taken the helm, according to the New York Post. (RELATED: Playboy Magazine Newsstand Sales Soar Without The Nudes)
Hefner would not answer if he plans to bring back the nude pictures to the iconic magazine, and he only said in a statement that “big” things were planned for 2017.
“There has been no change of heart, and I continue to be well aware of what has made Playboy so remarkably special,” Hefner said through a spokesperson.
“Some aspects of the brand won’t alter, as there have been a number of successful creative and business pivots over the last few years that are worthy of celebration,” he added. “However, as we close in on our 64th year as an organization, I can assure you certain aspects of our formula will change. We are currently implementing a creative strategy for the brand moving forward.”
“Let’s just say, 2017 will be a big year for our rabbit.”
In March, the younger Hefner was very vocal about not liking the change, according to another report.
“I continue to have confidence that one day, as Disney and Apple did, Playboy will have its moment to appropriately reinvent itself,” Hefner said in an essay. “And when that day comes, and current leadership has been moved out, I will happily walk back in to our offices and execute these blueprints for a better brand future.”
The current interim CEO Ben Kohn made it clear there are no plans to change from the current no-nude style they launched in March, as it has been good for business allowing the magazine to reach clients it never could before.
“There are currently no plans to change the nudity levels in the magazine,” Kohn said through a spokesman.
As previously reported, newsstand magazine sales are up over 28 percent with the removal of the nudes, while subscriptions have fallen by 23 percent.