Bud Light Pulls Commercials Starring Amy Schumer And Seth Rogen As Beer Sales Drop
Bud Light yanked commercials starring Amy Schumer and Seth Rogen weeks ahead of schedule after the beer brand saw a decline in sales in the third quarter.
Anheuser-Busch InBev, the parent company of Bud Light, launched the advertisement campaign starring the two celebrities back in January. Though most of them were election-themed, the brand decided to pull the plug on them more than a week before the election.
A spokesman for the company told AdWeek they were “clearly not satisfied.”
“Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, 3Q was the softest performance of Bud Light for the year from a volume and share perspective,” Lisa Weser said.
“The Bud Light Party campaign helped us improve these brand attributes, but it did not translate to improved volume and share performance. While we are clearly not satisfied with Bud Light’s performance, we are already leveraging what we’ve learned to develop and execute new work.”
One of the commercials, titled “Equal Pay,” received a heavy amount of negative attention online.
“Bud Light proudly supports equal pay, that’s why Bud Light costs the same, no matter whether you’re a dude or a lady,” Schumer says in the commercial.
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