Ezekiel Elliott’s Touchdown Celebration Causes Big Salvation Army Donation Boost

Ford Springer | Contributor

Ezekiel Elliott’s touchdown celebration seems to have led to a tremendous boost in donations to the Salvation Army after he jumped into the giant red kettle Sunday night.

ezekiel elliott (Photo credit: Getty Images)

(Photo credit: Getty Images)

The Dallas Cowboys running back’s celebration resulted in a 61 percent increase in donations overnight, according to TMZ Sports. “From 8:10 pm to 10:30 am this morning there was a 61% increase in online giving from the same time frame last Sunday night,” Salvation Army spokesman Lt. Colonel Ron Busroe said.

Ezekiel Elliott (Photo credit: Getty Images)

(Photo credit: Getty Images)

The organization was apparently stunned by Elliott’s spontaneous celebration, and are “pleasantly surprised” by the results. Many of the donations have come in the form of $21 gifts, suggesting Elliott, who wears the number 21, has contributed to the boost. (RELATED: Salvation Army Shreds ESPN Reporter Following Cowboys Touchdown Celebration)

The Dallas Cowboys star rookie running back announced on Twitter Monday that he was not being fined for his celebration and will make a donation of his own.

Busroe told TMZ the Salvation Army is “very thankful that he’s going to donate.”

It seems that “Zeke” has become the face of the organization overnight, and they’ve got to be thrilled the Cowboys decided to hop in that big red kettle.

Ford Springer



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