The New England Patriots have never needed outside motivation to be a dominant force in the NFL with head coach Bill Belichick and Tom Brady leading the team, but this season they had one.

(Photo credit: Getty Images)

NFL fans of any other team love to hate the Patriots, mostly because they’ve been beating them year in and year out since the Belichick-Brady era began in 2001. Now the dominant duo are headed to a record seventh Super Bowl together.

This year something else has been behind the hate of other teams while also further motivating the Patriots win–Deflategate.

A hype video released a few days after the Patriots clinched their spot in Super Bowl LI, harks on that hatred and should get New England fans jacked up for the big game like they’ve never been before.

Hate Me Now

Tom Brady

Super Bowl 51#GOAT pic.twitter.com/yP4YanWiSe

— SB51 Drew (@HawaiianGronk) January 24, 2017

But if you ask the Patriots star quarterback about the team’s motivation, he’d tell you all the motivation they need comes from his team and the Atlanta Falcons better be ready for it.