84 Lumber CEO Claims Super Bowl Ad Wasn’t Anti-Trump

Katie Jerkovich | Contributor

The CEO of 84 Lumber company said that their controversial ad that aired during Super Bowl LI was not anti-Donald Trump and claimed it’s a message about “security.”

Maggie Hardy Magerko told People magazine on Monday that the ad depicting an immigrant mother and daughter traveling across Mexico and finally crossing the United States border was never meant to send a political message about Trump’s immigration ban. (RELATED: Donald Trump Jr Tweaks The Media With Hilarious Super Bowl Tweet)


“We need to keep America safe,” Magerko said, adding that she was a staunch supporter of the president. “America needs to be safe so you and I can have the liberty to talk… The wall, I think it represents, to me, security. I like security.” (RELATED: WATCH: New ‘Guardians Of The Galaxy: Volume 2’ Trailer Dropped [VIDEO])

“This came from the heart and I didn’t do it for personal gain,” she added. “It’s not about me or my beliefs or the wall, it’s about individuals… treating people with dignity and respect. My intent was to show, through the mother and daughter, that through struggles we will do anything we possibly can to make [the world] a better place for our children.”

“If I thought the wall was negative, I wouldn’t have had the wall,” she continued. “I’m not taking a personal stance here. It’s about hope, it’s being patriotic.”

“It’s hope for the future, it’s not knowing but standing together strong for all positives.”

Katie Jerkovich



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