Nude Women Are Back! Playboy Magazine Announces ‘Naked Is Normal’

Katie Jerkovich | Contributor

Playboy magazine’s attempt to increase magazine sales and appeal to a different clientele with no nudes in their magazine is apparently over.

On Monday, Hugh Hefner’s son, Cooper Hefner, announced, via Twitter, that as of the March/April 2017 issue, fully naked women would be featured in the magazine once again. He also said that removing the photos completely from the magazine his father created “was a mistake.” (RELATED: Playboy Magazine Newsstand Sales Soar Without The Nudes)

Playboy magazine's January/February 2016 edition cover featuring Pamela Anderson is shown in this handout photo provided by Playboy Enterprises, Inc, in Los Angeles, California, December 3, 2015. REUTERS/Ellen von Unwerth/Playboy/Handout via Reuters

(photo by: REUTERS/Ellen von Unwerth/Playboy/Handout via Reuters)

“I’ll be the first to admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake,” Hefner, the new chief creative officer for the company, wrote in a post on Twitter. “Nudity was never the problem because nudity isn’t a problem.” (RELATED: Playboy’s Redesign Isn’t Exactly Nudity-Free, But It’s Close)

“Today we are taking our identity back and reclaiming who we are, ” he added.

Hefner also retweeted a picture of the upcoming March/April issue. The cover read, “Naked Is Normal.” The magazine will reportedly feature naked photos of the model Elizabeth Elam as Miss March 2017.

“Our March/April 2017 cover #NakedIsNormal http://ply.by/egCyZn,” the official magazine account tweeted.

As previously reported, newsstand magazine sales are up over 28 percent with the removal of the nudes, while subscriptions have fallen by 23 percent.

Hefner’s son made it clear a year ago when the decision was made to remove the nude women that it was not the right move. Many speculated that with his appointment to the creative officer in October, when his father stepped down, it would be the first thing to return.

“I continue to have confidence that one day, as Disney and Apple did, Playboy will have its moment to appropriately reinvent itself,” Hefner said in an essay in March 2016. “And when that day comes, and current leadership has been moved out, I will happily walk back in to our offices and execute these blueprints for a better brand future.”

Katie Jerkovich

Contributor

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