‘New Celebrity Apprentice’ Ratings Tank Without Trump

Katie Jerkovich | Contributor

The ratings for this season’s “New Celebrity Apprentice,” lead by Arnold Schwarzenegger, are down 42 percent in key demographics.

On Tuesday, the overnight ratings came out and showed that the series finale finished in fourth place among the top broadcasters in the 9 p.m. est. hour. Under the new host, the last show averaged a .9 rating in the 18-49 age demographic with just 3.4 million viewers, according to the Hollywood Reporter. (RELATED: The Ratings For ‘Celebrity Apprentice’ Are In, And You’ll Never Guess Who’s Mocking Arnold)

Arnold Schwarzenegger

(Photo: Lennart Preiss/Getty Images)

The show, that went off air for 2 years after Trump announced his plans to run for office, never seemed to get its footing as viewers didn’t return for the new version of the reality show. Through the final week in January, the show’s live-plus-seven day averages were only 1.4  in the coveted demographic with 5.1 million viewers. (RELATED: Arnold Schwarzenegger Wanted To ‘Smash Trump’s Face In’ After Criticism Of Low ‘Apprentice’ Ratings)

The finale also gave the show its lowest audience to date, according to another report. The winner of the night was ABC.

Trump has been aware of the low ratings and even tweeted about it, causing Schwarzenegger to respond that he wanted to “smash” Trump’s “face into a table.”

“Wow, the ratings are in and Arnold Schwarzenegger got ‘swamped’ (or destroyed) by comparison to the ratings machine, DJT,” Trump tweeted. “So much for….being a movie star-and that was season 1 compared to season 14. Now compare him to my season 1. But who cares, he supported Kasich & Hillary.”

 

 

Schwarzenegger has since claimed his words were misunderstood and he meant them in a “joking way.”

“Writers want to create sensationalistic things and blow things up,” Schwarzenegger responded. “One has to be very careful because I always try to say things in a classy way, and not to give the impression that I want to be physical and do this to the president. I have too much respect for the presidency.”

“I want to make sure that what I do represents the things I am,” he added.

Katie Jerkovich

Contributor

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