March Madness Equals Huge Ratings For Network
March Madness is getting huge ratings for CBS, with the network ruling the night on Sunday.
CBS’s coverage of this year’s NCAA basketball tournament brought in 10.6 million viewers for the night and gave a delayed “60 Minutes” a 1.7 ratings in the coveted age demographic adults 18-49, according to the Hollywood Reporter. (RELATED: Rachel Maddow’s Ratings Surged Thanks To Trump’s Tax Returns)
The shocking win by South Carolina Gamecocks over highly favored Duke Blue Devils in the second round kept viewers tuned in until the very end. (RELATED: Twice As Many Viewers Watched NFL Playoffs Than Obama’s ‘Farewell’ Address)
The lead-in not only helped the news magazine show, but also gave a boost for other shows on the network Sunday night including “NCIS: Los Angeles” with a 1.2 rating, and “Madam Secretary” with a .8 among adults ages 18-49.
The network also lead Saturday with their tournament coverage averaging a 1.7 rating among adults, according to TVbytheNumbers.
This year the tournament is seeing some of the highest numbers they have seen in a decade, according to Fortune magazine. The NCAA reports that the four networks (CBS, TBS, TNT and TruTV) that all aired the college basketball games on Thursday saw an increase of five percent in the Nielsen household ratings over last year.
The four networks saw the ratings spike during the primetime hours, with all four of them scoring a 7.2 rating between 6:45 p.m. and 10 p.m. eastern time. That was up over nine percent over the previous year.