The Ratings For March Madness Are In And All We Can Say Is Wow
The ratings for March Madness ended on a high note as the NCAA Men’s Basketball Championship brought in 20 million viewers Monday night.
The final game between the North Carolina Tar Heels and Gonzaga Bulldogs saw an increase of 21 percent more viewers on CBS over the 2016 championship game, according to the Hollywood Reporter. (RELATED: Twice As Many Viewers Watched NFL Playoffs Than Obama’s ‘Farewell’ Address)
Overall, the basketball tournament experienced an uptick of over 13 percent in the ratings for the duration of the tournament for all the networks that broadcast the games — including CBS, TNT, TBS and Tru. With an average of 14.5 among Nielsen’s metered market households, the games are up over the previous year. (RELATED: Rachel Maddow’s Ratings Surged Thanks To Trump’s Tax Returns)
The biggest growth occurred in the live streaming arena with 4.4 million live video streams started through March Madness Live — an increase of more than 30 percent over the previous year. The entire tournament saw 100 million live video streams.
According to Fortune magazine, this year the tournament is seeing some of the highest numbers they have seen in a decade.