PHOTOS: Kendall Jenner Stuns In A Psychedelic Shoot For La Perla Lingerie
Kendall Jenner is going to be the face of yet another upcoming modeling campaign.
The 21-year-old supermodel, who has recently become one of the most desired professionals in the business, is leading La Perla’s latest lingerie campaign, and the photos are eye-popping to say the least.
The Italian fashion brand wanted to depict Jenner as a “Dorothy-esque” character entering into the vibrant Land of Oz, according to a press release. And it appears that La Perla and creative director Julia Haart have done exactly that.
“The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art,” the brand explained in the release. “Jenner exudes the certainty and self-assurance of a true heroine–owning her world through confidence and empowered femininity.”
“For a woman to feel beautiful she has to be comfortable in her own skin. Clothing should not restrict you. It should empower you,” Haart told E! News.
“Honestly, the idea is that I want women to be feminine feminist. You don’t have to masculine to be a feminist,” Haart continued. “Think Naomi [Campbell], who is such a powerful woman, to Kendall, who is beautiful, easy-going. That’s effortless. I was telling the women backstage to own it. Own it! You don’t need to be serious.”