Marisa Miller has agreed to an endorsement deal with the popular beer brand Natural Light.
The beer commonly referred to as Natty Light released a press statement Tuesday announcing the partnership.
The statement read in part:
Natural Light, Anheuser-Busch’s original light pilsner, has joined forces with the iconic supermodel Marisa Miller to bring some fun to beer advertising. The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the supermodel’s respective social channels this summer and fall. In the content, Marisa Miller pokes fun at the fact that while she may be a Miller, she always “prefers to act ‘Natural’ – Natural Light that is.”
The organization also released a video with Miller promoting the popular adult beverage.
Miller is one of the more popular models around, and she’s is particularly popular with the older audience. However, Natty Light’s audience tends to skew towards younger men in college. It’s a bold move, so we’ll have to wait and see how it works out.