Sports Illustrated Swimsuit Turning Into A Year-Round Enterprise Seems Like A No-Brainer

Ford Springer | Contributor

Sports Illustrated expanding its annual swimsuit issue into a year-round enterprise has got to be the best idea the magazine has made since its inception back in 1964.

This week Time Inc. announced that they will be launching Sports Illustrated Swimsuit Enterprises, a branding and licensing venture that will seek to capitalize on the popularity of their annual swimsuit issue, Fox News reports. The move is designed to help offset Sports Illustrated’s declining print ad business.

Sports Illustrated Enterprises will promote the swimsuit issue year round with the help of the 15 young models that they just signed and their upcoming swimwear line designed in partnership with Raj Swim.

The swimsuit issue has been the best thing going for Sports Illustrated for over fifty years, which begs the question, what the hell took them so long? And the move to sign their own models seems like a no-brainer seeing as they’re almost entirely responsible for launching the careers of models like Kate Upton, Hannah Davis, Nina Agdal, Chrissy Teigen, Samantha Hoopes and Ashley Graham.

Nina Agdal attends Sports Illustrated Swimsuit Summer of Swim Fan Festival and Concert at Coney Island Beach and Boardwalk on August 28, 2016 in Brooklyn, New York

(Photo by Andrew Toth/Getty Images for Sports Illustrated)

All this time Sports Illustrated has been blowing these models up, skyrocketing their careers and then letting some other modeling agency scoop them up after they made them famous in the first place.

Say hello to some of the models that will be making Sports Illustrated Swimsuit a year-long phenomenon.

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Like I said, it’s a no-brainer.

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Ford Springer

Contributor

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