Taylor Swift Will Headline New College Football Playoff Halftime Show
Taylor Swift is slotted to be this year’s College Football Playoff National Championship halftime show in Atlanta, Georgia.
The championship will take place on January 8, 2018, nearly two months after her new album, Reputation, is released on November 10.
ESPN has also agreed to promote her long-awaited album for the rest of the season in 2017.
The network has already pushed her new single, “Look What You Made Me Do,” to promote last weekend’s Alabama vs. Florida State game.
It has been previously rumored that Taylor Swift was considered to perform during the Super Bowl halftime show, however her deal with Coke conflicts with the Super Bowl’s Pepsi sponsorship.
The CFP game will take place in Atlanta’s Mercedes-Benz Stadium, and Swift will perform just outside of the stadium at Centennial Olympic Park. The concert will be free to attend for everybody.
AP contributor Ralph D. Russo reported that although ESPN and the College Football Playoff have decided to add this Super-Bowl type of halftime show, the CFP will also keep the marching band performances that are traditionally featured during games.
Speaking about the concert, executive director of the CFP Bill Hancock said, “This will be a win-win, enhancing the viewing experience for a broad section of fans at home and in the park, while maintaining the culture of the game inside the stadium.”
The concert will be televised for viewers at home as a live watch party and is intended to appeal to a broad audience.