Bud Light and Tom Brady are going to light up Gillette Stadium for the New England Patriots season opener against the Kansas City Chiefs on Thursday night.
Bud Light will hand out 65,000 beer glasses to Patriots fans at the NFL season opener that will light up every single time the Patriots score a touchdown, ESPN reports.
Bud Light will give away 65,000 glasses at tomorrow’s opener that will light up with every Patriots touchdown. pic.twitter.com/C9Was7cQiE
— Darren Rovell (@darrenrovell) September 6, 2017
Fans who receive a glass will have to download an application to an iPhone or Android to connect to the device and make it light up. Once they are connected and the phone is within 30 feet of the glass it will light up every time the Patriots score a touchdown not only on opening night, but throughout the entire season.
Troll City: Bud Light will sell 28,300 beer glasses that will light up with each Patriots TD https://t.co/KzIqeU50lG pic.twitter.com/AT57DrjywW
— Darren Rovell (@darrenrovell) September 6, 2017
For Patriots fans who aren’t lucky enough to get one of the special edition glasses at the game, Bud Light will sell an additional 28,300 of the “Touchdown Glasses” online. That number, of course, is a clear reference to the Patriots historic 28-3 comeback against the Atlanta Falcons in Super Bowl LI. (RELATED: Barstool Sports Makes 70,000 Goodell Clown Towels For Patriots Opener)
Bud Light isn’t the only company handing out souvenirs at the Patriots season opener, during which they will raise their fifth Super Bowl banner. Barstool Sports plans to hand out 70,000 Roger Goodell clown towels to make the NFL commissioner as uncomfortable as they can during the league’s season opening game.