Eminem Reportedly Has Worst First Week Sales Since The 90s

Justin Caruso | Contributor

Eminem’s new album is pretty bad–and the sales are showing it.

According to HipHopDX, Eminem’s new album — titled “Revival” — “is expected to move 250,000 to 260,000 units (sale plus streaming) with 180,000 to 190,000 coming in pure album sales.”

Those numbers aren’t too shabby, but they’re a huge drop from the numbers the rap star used to do. Em’s last album reportedly sold 792,000 in the first week, making this opening his lowest first week sales since the Slim Shady LP came out in 1999.

He kicked off his promotion for the album with an anti-Trump rap freestyle that included lines about (not) dumping an “awfully hot coffee pot” on President Trump and making fun of people who voted for him, using a mock Southern accent while in a parking garage surrounded by random people.

He also released a single titled, “Untouchable” — his “woke” song on police brutality — where he admits that he sometimes feels embarrassed to be white.

The finished product is pretty cringe-worthy. There’s some huge pop hooks that go nowhere, rapping that isn’t half as good as it used to be, and beats that aren’t bad, per se, but just totally unoriginal and uninteresting. Add a few weird dad-rock samples and drop in some safe, center-left, political opinions, and you have “Revival.”

It’s hard for older artists to rap, I understand. But lots of them pull it off.

Run The Jewels aren’t as old as Em, but they are definitely older than most rappers, and they’ve made some of the best rap music in recent years, period.

Even Jay-Z, who hasn’t been immune to the laming effects of age, was able to make a pretty good album this year.

Hopefully these sale numbers are a loud and clear message to him that people are losing interest and that he’s tarnishing his great catalog with weird, bad albums now.

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Justin Caruso

Contributor

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