LeBron James Pulls Off Major Hollywood Play. Here’s What He Did

David Hookstead | Reporter

LeBron James wasted no time before making moves in Hollywood and recently sold a comedy pitch to Paramount.

Variety reported the following late Wednesday:

LeBron James, scribe Steve Mallory, and James’ SpringHill Entertainment have sold an untitled comedy pitch to Paramount Players, with the NBA icon in early talks to star.

SpringHill and Mallory have been developing the film for several months. Mallory would pen the script.

James would produce with his SpringHill partner Maverick Carter. Jamal Henderson and Spencer Beighley will oversee the project for SpringHill. Ali Bell and Gabby Canton are handling the project for Paramount Players.

Well, that didn’t take long at all did it for James to start making moves in Hollywood. I said to anybody who would listen that the three-time NBA champion wanted to go to Los Angeles because it provided him with the opportunities to do things outside of basketball that nowhere else could. It’s the headquarters of the entertainment industry, and the Lakers newest player is a business guy through and through. (RELATED: LEBRON JAMES SIGNS WITH THE LAKERS)

A post shared by LeBron James (@kingjames) on

You can bet every dollar you have that this is going to start happening on a pretty regular basis for King James. He’s arguably the most marketable athlete of a generation, and there’s tons of money to be made for him in the entertainment industry.

He’s bound to draw large audiences at the box office. Hollywood is all about making money, and he’s a cash printing machine. Personally, I think LeBron James’ venture into the entertainment business is going to go incredibly well. I’ll be shocked if he’s not dominating the scene for a long time to come.

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David Hookstead



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