Sacha Baron Cohen’s ‘Who Is America’ Premiere Tanks In Ratings

Jena Greene | Reporter

Sacha Baron Cohen’s latest comedic venture, “Who Is America?”, drew considerable hype ahead of its weekend premiere, but actual interest in the show seems to be discernibly lower.

“Sunday’s debut delivered 327,000 total viewers and a modest 0.1 rating in the adults 18–49 demographic. The latter figure tied for 70th place among cable originals for the day,” The Hollywood Reporter reported Tuesday morning.

327,000 total viewers is a virtual drop in the bucket compared to some of Showtime’s other originals, including “Shameless” and “Homeland,” which fetch well north of one million viewers per episode in their current seasons. (RELATED: The World Cup Ratings Are In, And They’re Not Exactly Pretty)

“Who Is America?” is a half-hour mockumentary series, which aims to satirize and dupe prominent politicians — particularly on the right — in absurd situations. The series has been slotted for seven episodes in its first season. (RELATED: You Won’t Believe The Monster Ratings The ‘Roseanne’ Premiere Got) 

It’s worth noting that these early ratings only reflect the Saturday premiere and haven’t yet accounted for total weekend viewership. Still, the premiere numbers don’t look great and could indicate America’s appetite (or lack thereof) for yet another comedy show targeting conservatives.

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Jena Greene

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