The Reason For Nike’s Deal With Colin Kaepernick Has Been Revealed. It’s A Wild One
Nike’s decision to promote Colin Kaepernick is reportedly based on the belief that a large percentage of its customers come from urban areas.
Nike’s decision to make its bold deal with Colin Kaepernick was partly a shrewd business move, but sources involved in the negotiation tell TMZ Sports a big part was also cultural.
Our sources say Nike was fully aware there would be outrage by embracing Kaepernick’s cause but, on balance, the company knew it would attract way more customers than it would lose. Although the target demos are highly protected by Nike — industry sources tell TMZ Nike’s customer base is “significantly urban” and the company felt the decision would be solidly embraced.
It just seems to me like this whole situation is just begging to blow up in Nike’s face, and I’m here for every second of it. If you put the most polarizing athlete in America in an ad campaign, then prepare for people to not react well. (RELATED: NIKE MAKES MAJOR ANNOUNCEMENT ABOUT COLIN KAEPERNICK. NFL FANS WON’T BE HAPPY)
I don’t run a massive apparel company, but I do know a little something about football and the fans. Let me tell you, without a doubt, that your average football fan is not down with taking a knee during the anthem, which is what made Kaepernick so damn infamous. Why Nike would want to reward that is beyond me.
Will this have a huge impact on Nike sales? Only time will tell, but there’s no doubt that people are already pretty upset, which is understandable. It feels like Nike is openly insulting fans of the NFL.
I sure hope these executives know what they’re doing basing decisions on Nike’s customer base being “significantly urban.” It seems like that’s the kind of call that could cost somebody their job if it goes south.