Nike Stock Hits Historic High Following Kaepernick Campaign

Jena Greene | Reporter

Nike’s stock closed at an all-time high on Thursday, hitting a record $83.47 at the closing bell.

Nike has been at the center of controversy since it rolled out a new ad campaign with former NFL quarterback Colin Kaepernick late this summer. In the series of ads, Kaepernick urges aspiring athletes to “believe in something, even if it means sacrificing everything.”

Kaepernick was also tapped to narrate a two minute promotion for the shoe company, with the catch phrase, “Don’t ask if your dreams are crazy, ask if they’re crazy enough.”

Nike’s Kaepernick campaign prompted considerable buzz on both sides. Some predicted Nike’s move would tank the business and its stock valuation.

While others claimed it could be a genius business move for a company trying to stay relevant after nearly 50 years of market dominance.

But today suggests the market has adjusted to the initial shock of Nike’s embrace of Kaepernick as its stock only climbs higher.

It’s worth noting that Nike isn’t new to politics. Nike’s CEO recently penned a statement opposing an initiative to end Oregon’s status as a sanctuary state, claiming the move would “damage Oregon’s long-standing track record as a place that attracts diverse talent from across the globe.”

It’s also worth noting that Nike has a long running issue with child labor and dangerous work environments across the globe.

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Jena Greene



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