The 2018 Country Music Association (CMA) Awards’ viewership ratings are in and they’re terrible.
According to The Hollywood Reporter, Wednesday night’s awards special brought in a 2.1 Nielsen Rating, which means only 2.1 percent of the relevant population, ages 18-49, tuned in. This comes out to about 10.6 million viewers in total. (RELATED: ‘Last Man Standing’ Ratings Are In. They’re Huge)
The 52nd annual awards, which was broadcasted Wednesday night on ABC, was down in viewership by about 34 percent compared to last year’s show. It’s worth noting that the previous all-time low for the CMA Awards was a 2.9 rating back in 2016 with 12.9 million viewers, which took place during World Series Game 7.
Keith Urban brought home the coveted “Entertainer Of The Year” award, with Carrie Underwood bringing in the “Female Vocalist Of The Year” accolade.