The World Cup Ratings Are In, And They’re Not Exactly Pretty
The early ratings for the 2018 FIFA World Cup are in, and the numbers may come as a shock.
Ratings were expected to take a dip compared to the 2014 World Cup when the United States actually qualified. It wasn’t entirely known where final ratings would clock in for the final matchup between France and Croatia this year, but some industry executives were actually pleasantly surprised. (RELATED: Is It An Overreaction To Divorce Your Wife Of 14 Years Because She ‘Joked’ About Messi’s Soccer Skills?)
“Nielsen Media gives Fox’s coverage of the France-Croatia final an 8.3 overnight rating among households,” The Hollywood Reporter notes. “That’s down from the comparable 9.7 overnight rating in 2014, which ultimately translated to 17.3 million viewers for ABC and ESPN. Coverage of the match, which aired at 11:00 a.m. EST/ 8:00 a.m. PST, peaked at a 10.0 overnight rating. That was down 30 percent from the comparable peak in 2014.”
It’s important to note that this year’s matchup wasn’t exactly a close game. With a final score of 4–2 and France being up by three goals for much of the second half, viewer retention waned significantly as time wore out.
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