Oscars Postponing New ‘Popular Film’ Category. Here’s Why
Don’t get too excited for the new “popular film” category at the Oscars.
The Academy of Motion Picture Arts and Sciences has reportedly decided to postpone the rollout of the new “outstanding achievement in popular film” award, nicknamed the ‘popcorn category.’ (RELATED: THE OSCARS ARE ADDING A POPULAR MOVIE CATEGORY. HERE’S WHAT’S LIKELY TO GET NOMINATED)
Many were looking forward to the addition of the category at the upcoming 91st annual Oscars after this year’s show suffered the lowest ratings in history. The addition of the popular film category was thought to help salvage quickly atrophying public interest and help prop the awards show up by appealing to a broader audience. (RELATED: The Ads During The Oscars Were Just As Political As The Actual Show)
But as Nike so deftly demonstrated this week, it’s now fashionable to alienate mass public appeal in the name of art and progress. (RELATED: NIKE’S FAVORABILITY TANKS FOLLOWING COLIN KAEPERNICK CAMPAIGN. THE NUMBERS ARE ATROCIOUS)
In a statement Thursday, Academy CEO Dawn Hudson said, “There has been a wide range of reactions to the introduction of a new award, and we recognize the need for further discussion with our members. We have made changes to the Oscars over the years — including this year — and we will continue to evolve while also respecting the incredible legacy of the last 90 years.”
There has been no indication when the award will be introduced — if at all.
Next year’s Oscars will take place on February 24, 2019.