New Pro Football League Might Succeed For One Very Simple Reason

David Hookstead | Reporter

The Alliance of American Football might actually succeed because it will allow gambling during games.

ESPN’s Darren Rovell reported Monday:

The Alliance of American Football’s in-house tech team has built a gambling product that not only will allow the gambler to watch a game on an app while betting on it on the same screen, it will also allow the league’s exclusive gaming partner to better price the in-game odds by building a data set that correlates the likelihood of a certain bet winning.

Another investor on the gambling side is MGM, which will be the exclusive in-game gambling partner of the league for the next three seasons. MGM will host the gambling business on its app because it is the licensee.

This is a genius idea. I’m actually excited for the AAF for a couple reasons.

First, it starts in early 2019 after the NFL season wraps up. That’s the perfect situation. One of the worst times of the year is when the NFL and college football are over. It’s like hell on Earth not being able to just fire up some football on a Saturday or Sunday afternoon. The AAF is going to give us some content during the offseason. That’s the first reason I think the league is set up for success. (RELATED: MATTHEW STAFFORD’S 2017 HIGHLIGHTS ARE PRETTY MUCH STRAIGHT UP FOOTBALL PORN)

Now that we have gambling involved, I think this league is going to be a smashing success. Most pro leagues have been very hesitant to directly endorse gambling. I’ll never understand why because I think gambling only enhances the game experience. I don’t understand how billion-dollar leagues don’t understand this simple fact. We all love the rush of making money.

I was going to watch this league anyway just because I love football. Now that gambling is involved, you can bet the house that I’ll be way more interested. The same can be said for even the casual fans who just want a little weekend excitement.

Only time will tell how the AAF does longterm, but I think this is a great sign.

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David Hookstead



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