The Miami Hurricanes are nearing a gigantic NIL deal.
According to Rivals.com, American Top Team is preparing to sponsor every single scholarship football player for the Hurricanes up to $6,000 a year to “endorse [ATT] through their social media accounts, personal appearances and other marketing vehicles.” (RELATED: David Hookstead Is The True King In The North When It Comes To College Football)
With 90 scholarship players on the roster, the popular MMA brand will be spending $540,000 to help the Hurricanes.
It was only a matter of time before something like this happened with NIL, but I didn’t expect it to happen so soon.
This is a massive deal, and I think we’ll see a lot of similar stuff as NIL continues to grow.
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By having an NIL deal with the entire team, it’s a huge boost to recruiting. By going to Miami, you know you’re guaranteed at least $6,000 a year.
It’s not a ton of money for a regular person, but I’m sure a college athlete will have no problem finding ways to burn through that cash.
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Welcome to the new era of college football. It’s off to a wild start!